W3LL PEOPLE

Packaging rebrand for W3ll People, a clean beauty brand known for its dermatologist developed plant powered high performance products. In support of their improved vegan formulas, the new look is sleek, simple and modern with sustainability in mind. The secondary packaging is printed on FSC certified paper and features macro product and ingredient imagery that makes each product easy to navigate and instantly recognizable on shelf. The primary packaging is minimalistic with subtle pops of green brand codes against pure white recyclable PET components.