ABOUT ME:
I am a creative leader who has over 20 years of experience working with established global brands to develop compelling product experiences that fuse elevation and excellence with strategic intent. I have also worked with founder-led start-up brands to help authenticate their voice, vision, and personal stories that build trust and connections with consumers to scale growth. I’ve built high performance business savvy cross category creative teams that push boundaries with strategic commercialization intent. My specialty is packaging design and visual merchandising, though my expertise spans across campaign development, branding, and digital design. I hold over ten structural packaging patents for innovative personal care and fragrance designs for Victoria’s Secret Beauty. I sit on the alumni council board at my alma mater, The University of The Arts and previously taught numerous packaging and sustainability courses at the college level.
In House Leadership Roles: Nutrafol / Fenty Beauty / Avon / Mark / Victoria’s Secret Beauty / FXI
Agency Roles: Desgrippes Gobé / Force Majeure / Manufacturing Roles: Supremia
Clients: E.L.F. / New Avon / Oui The People / Church & Dwight / Procter & Gamble / W3ll People / Keys Soul Care / Ulta / Orveon / Buxom / Laura Mercier / Bare Minerals / LVMH