E.L.F. X AMERICAN EAGLE

E.L.F. Beauty and fashion brand American Eagle Outfitters denim inspired collaboration that broadened their reach among Gen Z consumers. The partnership marked a growing trend in beauty that explores cross industry collaborations. A custom seal inspired by American Eagle’s metal closure buttons was created to brand all of the packaging pieces. The packaging consists of blues and denim textured papers to tie into the brands assortment of jeans and fabrics. The typography and layout is reminiscent of American Eagle’s labels and tags.