FROST YO’ E.L.F.

A Holiday omni channel campaign for E.L.F. Beauty. It takes a frosty winter theme of diamonds and bling for a fun, playful wink to holiday season. With gifts that are 100% cruelty-free & vegan (and starting at 1!), you can frost yo’ fam, frost yo’ friends and frost yo’ elf—all without freezing your bank account. Responsible for the overall holiday concept and visual direction and story telling across packaging, digital, look book and visual merchandising exclusively at Target.