E.L.F. GOOD VIBES ONLY

A 70’s inspired, limited edition seven piece collection for E.L.F. Beauty that went mega viral via #BeautyTok. The retro packaging, color palettes, icons, and custom illustrated groovy pattern by Sogé Studio are inspired by textures from that era. The highlight of the collection is the reusable smiley face cleansing pad with a soft fluffy long pile textile reminiscent of shag rugs. A three day immersive pop-up experience in NYC created a whole lot of buzz amongst beauty influencers.