SLEEP INNOVATIONS

Sleep Innovations invented the first memory foam mattress-in-a-box innovation, making a more comfortable night’s sleep possible for people everywhere. The brand was in dire need of a refresh to be competitive with new disrupters in the mattress category. I was the Creative Director leading the campaign branding, photoshoot, video, e-commerce, social, print collateral, bedding textiles and packaging for the overall brand refresh. The final result was a more personable, fun, and seamless look across all retail channels. The rebrand resulted in a 28% sales increase.