NUTRAFOL SKIN

The launch of Nutrafol’s new product category outside of hair growth. Nutrafol Skin is a daily supplement for women ages 18+ who experience mild to moderate acne. Developed new packaging hierarchy and color palette to live within Nutrafol’s hair growth supplement design and brand architecture. To bring the line to life post launch, a futuristic immersive pop-up experience in NYC was created in collaboration with PopUp Mob and internal creative teams at Nutrafol to drive brand awareness and consumer engagement.