NUTRAFOL MEN

Nutrafol is the #1 dermatologist-recommended hair growth supplement brand. I collaborated closely with the founder, brand and product development teams to lead the packaging rebrand in preparation for Nutrafol’s 2022 acquisition by Unilever. Nutrafol Men coexists with Nutrafol’s Women’s supplements line. The packaging rebrand elevated the product design to embrace Nutrafol’s science backed approach to hair health. Sustainability was the key driver and expanded by introducing a refill pouch system for supplements, moving from labels to direct printing and choosing recyclable materials across all packaging forms. My team was responsible Nutrafol’s tactile dimensional touch points including visual merchandising for entry into Sephora and Ulta retail stores, spatial, events, swag and promotional goods.